Lennox Manager, Marketing Automation in West Columbia, South Carolina
Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.
Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers.
We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America, South America, Europe, Asia, and Australia.
About Allied Air:
Allied Air Enterprises is a division of Lennox International, Inc., a leading manufacturer of heating, ventilation, air conditioning, and refrigeration products sold around the globe. We are committed to being the easiest HVAC manufacturer to do business with, partnering with a network of independent distributors who serve contractors and homeowners throughout North America.
The Allied Air Marketing Team has a simple mission: build our brands, drive demand, and achieve marketing excellence in all we do. To do that, we need you: an elite marketer with the vision, motivation, and desire to be the best and nothing less.
The Manager, Marketing Automation is the strategic owner of the Allied Air communications strategy, spanning email, web, social media, and other channels. In this newly-created role, you have the opportunity to establish the overarching strategy and foundational principles that will elevate our communications to industry-leading status. Working with the Director of Marketing, you will be empowered to build strategies for our Pardot marketing automation platform, lead management, content creation and customer segmentation with a focus on results.
In addition to the roles already mentioned, you will:
Create and execute a unified communications strategy and calendar incorporating all Allied Air brands, products, programs, and internal teams
Create a segmentation strategy for our customers, overhauling our contact lists to ensure messages are appropriately targeted to a variety of audience
Manage in-house graphic design resources to drive communications initiatives in addition to supporting the organization’s other requirements to maximize efficiency and quality of output
Act as owner of the Pardot marketing automation platform
Improve email design, deliverability, and key performance metrics though leveraging internal and agency resources
Develop a lead generation and lead management strategy for each of our product categories, generating a consistent flow of high-quality opportunities.
Create and execute a content creation and management strategy to ensure content on our digital properties remains fresh and relevant.
Collaborate with brand marketing and product management to introduce new products
Create and implement strategies for nurturing customer relationships throughout the sales cycle
Generate insightful reports analyzing campaign effectiveness
Identify each internal team’s communication needs and implement a process for capturing and delivering their requests
Bachelor's degree or an equivalent combination of education and experience. An MBA or equivalent is preferred.
At least 8 years related experience.
Demonstrated proficiency with Pardot, Salesforce, Google Analytics, engagement-tracking tools, media engagement tools, and social media tools.
What you bring to the team:
A creative, fresh approach to raising our game in marketing communications
A holistic and collaborative approach focused on business results and customer satisfaction
Visionary approach to gaining buy-in and support from your team, peers, and executives
Collaborative mindset and desire to coach and develop a team
Proficiency in Pardot and Salesforce, along with other elements of the marketing stack
Ability to work effectively with a variety of teams, including IT, Marketing, Product Management, Customer Service, and Sales
Project management skills that develop and follow a roadmap to better engagement
An understanding of consumer psychology and behavior.
Expertise in web, email, social media, smartphones – and more.
Outstanding written and verbal communication skills.
Ability to analyze data metrics and respond
“This position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate.”
Job Locations US-SC-West Columbia
Requisition # 2019-21409
Shift / Hours Regular
Lennox International is an Equal Opportunity Employer and supports a diverse, inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, transgender status, sexual orientation, national origin, genetics, disability, age, or veteran status.
Applicants with Disabilities
If you are an individual with a disability or a disabled veteran who is unable to use our online tools to search and apply for jobs, you may request a reasonable accommodation by contacting us at Recruitment@Lennoxintl.com
For jobs located within the United States, LII participates in the Electronic Employment Verification Program known as E-Verify.
Please visit the E-Verify website for more information on this program.